AGHealth, a women's health medical technology company focused on identifying, launching and selling innovative products, has launched Efemia, developed to help women struggling with stress urinary incontinence (SUI), which is a common female condition.
Stress urinary incontinence (SUI) is the unintentional passing of urine when a physical movement or activity puts pressure on the bladder, such as
coughing, laughing or sneezing. Although new to the UK, the product has been selling successfully in Sweden, and is popular among women and clinicians alike.
It is estimated that up to half the female population will experience SUI at some time in their lives, especially after giving birth. The condition can significantly impact a woman’s daily life, prohibiting activities such as exercising and socialising, which often cause significant stress and anxiety.
The reusable silicone insert, designed to reduce urinary leakage, can be used for up to 16 hours and re-used daily for 3 months in the privacy of
own home, without specialist know-how or assistance. It is an environmentally friendly and cost-effective alternative to pads, liners or absorptive underwear.
James Black of AGHealth, said: “Efemia Bladder Support already has a proven track record of success in Scandinavia, so we’re excited to be bringing this product to the UK market and empowering women across the country. SUI prevents women living normal lives and is often a source of
embarrassment. We are offering a comfortable, cost-effective solution that we hope will appeal to this undeserved market. SUI shouldn’t be a stigma or something to fear – we’re here to change that and help women live the life they want to.”
To read more, please visit https://store.aghealth.co.uk/.