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Market Research

Market research is crucial in the development of a market entry strategy; helping you choose the right markets for your business and providing industry information, competitor activity or identifying business opportunities.

The following services are available to businesses in the Yorkshire and Humber region:

Market Research Services

• Export Marketing Research Scheme (EMRS) 
  EMRS is a service offered by UK Trade & Investment and delivered by The British Chambers of Commerce and offers free, independent advice about researching export markets. Businesses may receive financial subsidies of up to 50% towards marketing research costs. EMRS can provide intelligence on market size and segmentation, regulations and legislation, customer needs, usage and attitudes, distribution channels, global trends and competitor activity, strategy and performance.
• Overseas Market Introduction Service (OMIS)
  OMIS enables businesses to communicate directly with UK Trade & Investment’s global commercial teams located in overseas offices who can give you bespoke business advice and visit support. OMIS services range from basic market research to more comprehensive, tailored market information including potential market entry strategies, identify possible business partners, advice on competitors, local regulations, technical standards, etc.
• Centre for International Business Education & Research (CIBER) 
  CIBER provides access to education, training and research facilities offered by the region’s University International Business Schools, Chambers of Commerce and the Institute of Export. Businesses can access academic research materials and in-depth market, sector and international business reviews.
• Researching Export Markets Training Course You can get up to speed with the latest market research techniques on this interactive training course provided by the British Chamber of Commerce. You will be trained on how to use marketing research as an effective tool in marketing decision-marking, selecting a territory, preparing a research brief, how to select and commission consultants and planning and conducting field research overseas.

Market Sector Information

• UK Trade & Investment market sector information 
  Reports on opportunities in specific market sectors (e.g. Aerospace) around the world. You must register (free) to access the information.
• UK Trade & Investment "sector in country” reports 
  Reports on opportunities in specific market sectors and countries. This information is available to approved and registered companies (registration is free).

Market Opportunities

• The UK Trade & Investment Business Opportunities
  This free internet-based service provides UK-based businesses with details of international opportunities, gathered by UK Trade & Investment from its network of British Embassies, High Commissions and Consulates worldwide. To benefit from the service, simply register your business on the website. You will then be able to see the latest opportunities matching your profile.
• Public Sector Contracts
  The ‘Tenders Electronic Daily’ website contains the public sector contracts that have been put out to tender within the European Union. It is updated daily and allows you to search for any type of tender by region, size, date etc.

If you need any further information about Market Research our international team will be pleased to help.