HEALTHCARE IS A GLOBAL BUSINESS, IS YOURS?
Who are we?
International specialists dedicated to maximising your global potential.
What do we do?
With a successful track record of developing and executing international strategies, we listen to your needs, understand your market and provide practical market entry strategies and direct support, to help you secure your share of the rapidly growing global market for healthcare products and services.
What do we do?
We utilise our considerable experience, international market knowledge, extensive global networks, and close working relationships with UKTI (UK government agency responsible for trade and investment) to provide solutions to your international ambitions.
We offer a range of services including international strategy development, market specific consultancy, international exhibition management, trade mission management and support, financing advice, international technology transfer and R&D and embedded support (where one of our experts work within your organisation to take forward your international development and help convert leads).
Why choose us?
• We understand healthcare technology and related life science international markets
• We have extensive global networks and international relationships
• We offer cost effective solutions through leveraging subsidies and support
• We have many years experience of servicing healthcare organisations to fulfil their international ambitions
• We get results
Our international department offers a range of professional services to healthcare organisations across the world. A professional, affordable and personal service is the hallmark of our success and we can help you in a number of ways.
Partner Searches – We can help with the challenging task of identifying overseas distributors/agents, research and technology transfer partners.
Outward and Inward Missions – Medilink Yorkshire and Humber (Y&H) is accredited to run overseas trade missions to provide healthcare organisations with the opportunity to gain exposure to, and develop market penetration in, new markets. Through its extensive UK healthcare network, it also supports inward missions, providing overseas delegates with an opportunity to meet with key industrial, research and clinical contacts in the UK.
Exhibitions – We represent our clients at major international healthcare exhibitions such as Medica (Dussëldorf), Arab Health (Dubai) and Hospitalar (Brazil), and at UK exhibitions, such as the NATN (Harrogate). Medilink Y&H also attends overseas healthcare exhibitions to scope opportunities on behalf of clients (including Regional Development Agencies).
Market Intelligence – We can help clients to obtain the market intelligence required to develop your overseas business, progress and identify research projects or commercialise valuable Intellectual Property.
Joint Venturing – Joint venture partners are often difficult to find. We can provide support in identifying suitable partners in specific international markets.
International Product Placement – Different products require different market entry strategies. Medilink Y&H will work with companies to develop market strategies suitable for their product or service.
The world is getting smaller and within the healthcare market, companies and organisations can benefit from developing global alliances. Medilink Y&H can help translate international ambitions into profitable reality.
Developing New Markets
Deciding to trade internationally can be a daunting decision but Medilink Yorkshire and Humber’s International team is on hand to help you along the way. We have helped a variety of Healthcare Technologies companies’ access overseas markets and our knowledge of foreign markets is essential to your success.
Discover your overseas possibilities:
- Middle East and Africa
- North America
- Latin America
- Asia Pacific
Medilink North of England has recently launched its regional International Business to Business Club, offering exporters the opportunity to share their experiences, contacts and intelligence on international markets.
Chaired by John Chacksfield, MD of Trio Healthcare and Deputy Chaired by Anetic Aid’s Mike Pritchett, and James Hellewell from Jenx, each meeting will focus on a specific market, with a business presentation focussing on real life experiences, successes and pitfalls.
If you are already a member of the international club you can navigate the private section of the site using the links below.
- Past Meetings
- Future Meetings
- Country List
- Contact Details
- International Club Forum
If you would like any further information on the club or you would like to attend please contact Medilink's dedicated International team - healthcare specific consultants providing advice on emerging markets, international trade, export opportunities and overseas exhibitions.
International Public Relations
Exhibitions are fantastic platforms for companies to showcase their innovative products and engage with global audiences; however if you don’t proactively market yourself in the run up to the exhibition you could run the risk of attracting the wrong kind of people to your stand.
To avoid this and help maximise your investment, Medilink runs an international PR scheme designed to enhance your visibility and also drive more traffic to your stand. Ultimately its aim is to help you have a more successful show and ensure that people know ‘who you are’ and ‘where to find you’ in advance of the exhibition.
This well established scheme has proved year after year to be an invaluable resource for companies, helping them to attract buyers and distributors from across the globe.
It uses a variety of traditional and social PR techniques to help get your message out to the global healthcare market place.
Printed and Online media
As fully trained journalists, we understand how to write successful press releases and more importantly how to get your press release published. As part of the scheme we draft your press release and send it out to our extensive database of online and printed healthcare trade journals in the UK and around the world.
We will also work with the exhibitions press officer to encourage them to include you in the daily show papers and other show outlets such as the website, social media streams and the show magazines.
All of our online releases are written with search engine optimisation (SEO) in mind ensuring the maximum exposure and highest rankings for your article on search engines. Companies have the choice to have releases translated into different European languages (this is an additional charge.)
Online Press Office
Your press release and product images will also be featured in our online press office; a useful portal for any international journalist attending the show. The resource, which will be located on the Medilink website, allows journalists to find out more about your company, access a wealth of multi-media content (images, videos etc) and arrange meetings with you during the exhibition.
The Online Press Office will have also links to your website to encourage journalists to find out more about you before, during and after the exhibition.
Alongside traditional media distribution, your company will also benefit from online distribution and social media support. Utilising Medilink’s well established social media channels your press release will instantly be given a reach of over 600 regional, local and national healthcare contacts including key stakeholders and healthcare journalists who can pass on your message thousands of people around the world.
The Medilink twitter feed will also be active during the exhibition, keeping journalists informed. These live updates will help drive additional traffic to your website and visitors to your stand.
Our team will be at the exhibition to take photographs of your stand and after the exhibition these will be sent to you on a CD. We will also be on hand to liaise with journalists, facilitate meetings and ensure your press release is in journalist’s pigeon holes.
Additionally if there are particular markets you are keen to get into we speak to representatives in that market (through our UK Trade & Investment contacts) to identify potential opportunities before the show that can be explored whilst there.
Monitoring and coverage
To keep you updated on our progress we will continually monitor coverage for you and update you when your press release has been published. After the show you will receive a cuttings service of all your press coverage, as well as a CD of all your photographs.
For more information contact Martin Webb or call the Medilink office on 0114 232 9292
New Exporter Support
Getting started in international trade can be daunting as there is often a great deal to consider and prepare before investing in an overseas market. The consequences of getting it wrong can be costly, so taking some time to prepare and plan will ensure that you have the best chance of making your new overseas investment a long-term success. Medilink's International team is on hand to help you every step of the way.
Your first challenge is to assess whether you and your business is ready to export. Once that commitment is made, there is as much help and advice available to you that you require.
You and your staff will need to understand the fundamentals of exporting from handling order enquiries through to ensuring that you get paid on time. You will need to know how to choose the most promising markets for your products, the most effective way to enter each different market, and have an understanding of the investment risk and competitor activity.
Medilink's International team have the expertise to help you succeed and this section of our website provides you with an outline of the basics that you need to consider before you embark on your new overseas venture.
Overseas Exhibitions & Trade Missions
From the moment you express an interest to the day your freight arrives back on home soil; our international department will be on hand to make sure that you get the most from your trip overseas with the minimal amount of stress and cost. Our experienced team offer their full comprehensive support to ensure that all your needs are catered for at the best possible price in the following ways:
- Booking of exhibition space and management of the exhibition stand
- Full support and advice from Healthcare Specialists; at home and overseas
- Arranged meeting organisations with buyers and international specialists
- Full travel and accommodation arrangements
- One to one assistance in securing grants to reduce the price of your trip
- Freight handling to ensure your products get to and from the show safely
- Company support facility on the group pavilion
- Inclusion in social and networking events at the show
- Internet access on the pavilion where available
- Translators on hand to offset any communication problems
- In-market assistance during the event
- Meeting facilities at the event
- Exhibition catalogue entry where possible
- Pavilion refreshments
For information on the shows we visit please click here
Medilink’s experienced PR team also offer in-market support at overseas events. These low cost packages ensure maximum exposure for companies exhibiting at overseas events; offering pre, during and post press activity for companies wanting to succeed overseas.