Press releases are a good way of communicating to journalists but badly written ones will make sure you are remembered for the wrong reasons. Below are our top ten tips 1. Make sure you have a newsworthy story – what is important to you may not be to others 2. Keep it fact based – press releases are not adverts 3. When writing don’t forget the five - Ws - Who? When? Where How? Why? 4. Make sure you follow the three second rule – the first few words are the most important so if it doesn’t catch a journalist’s attention your email will be deleted or ignored 5. Following on from this make sure the first paragraph tells the story - don’t hide the most important part of the story in paragraph 3 6. Always use plain English text – that means no jargon or flowery language 7. Ensure all the information is there, contact details are attached, photographs are clearly labeled, link to your website – just make it as easy as possible for the journalist to do their job 8. Always have a strong headline 9. Make sure your story relates to your audience and also the publication you are sending it to – research 10. Finish the press release with the words ENDS to show there is not another page
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